Reusing the same offer in all your marketing campaigns seems like an easy way to lure your customers to return, but it can make them go blind when they come to expect the same offer repeated over and over. Instead, you want to give them creative offers that intrigue them and create excitement to increase their loyalty. Offering a premium gift—something with a low cost to you but a high perceived value—creates excitement and builds a stronger emotional connection with your business. A well-chosen premium makes customers feel like they’re getting something special rather than just saving money. And, they often cost LESS than the dollar value of basic offers - resulting in more profit for you.
To make your premium offer most effective, present it well—package it nicely in a gift bag or box to enhance the perceived value. Create buzz by showcasing it in-store and having your staff wear or display it. Most importantly, pair the gift with a purchase to drive sales while giving customers a reason to return.
To make your premium offer most effective, present it well—package it nicely in a gift bag or box to enhance the perceived value. Create buzz by showcasing it in-store and having your staff wear or display it. Most importantly, pair the gift with a purchase to drive sales while giving customers a reason to return.
